Listing
Commissions and Related Issues
About Commissions
In most areas there is a customary percentage that real estate
agents expect to earn as a commission. When completing the
listing agreement, you and your agent will negotiate and agree
on the amount of the real estate commission.
When you agree to a commission with a listing agent, you
should keep in mind that there are usually two agents involved
in most transactions. Most of the time, only part of the commission
goes to the listing agent's company. The other portion goes
to the company representing the buyer.
Some commission-related questions
you could ask:
Will your property be listed in the Multiple Listing Service?
Being listed in the MLS expands your sales force. Every agent
is invited to bring potential buyers to your property. This
larger supply of buyers effects your pricing power and the
ability to sell your home more quickly.
What is the effect on the company representing the buyer?
Since part of the commission usually goes to the company representing
the buyer, you may want to ask whether that portion of the
commission offers the customary amount. As mentioned above,
the more agents that show your property, the more pricing
power you have and the more quickly your home will sell.
What is the effect on marketing? Very few properties
are sold through advertising or open houses, but it does happen.
Most often, those ads generate calls from potential buyers
or sellers, who end up as clients for real estate agents --
and you want agents to bring potential buyers to your property.
Advertising your property to other agents has a higher impact
than direct advertising to consumers.
Will you be tied in to other services? A real estate
company with bundled services has more income opportunity
which may allow them to offer lower prices. However, there
are a few companies whose additional services are not priced
competitively with opportunities you can find on the open
market. You should be sure to ask lots of questions and determine
whether you are limited to certain choices or you have the
freedom to also explore the open market.
How and When Listing Commissions
are Earned
Your listing contract specifies a listing price. Your agent’s
job is to bring a "ready, willing and able" buyer
to present an offer. If you reach agreement with the buyer,
then the agent has done his job and earned the commission.
Once the sale has closed, the real estate broker gets paid
from the proceeds of the sale.
If the buyer proves unable or unwilling to conclude the sale,
the house is placed back on the market and the agent has to
begin earning his or her commission all over again.
However, if the seller backs out or does not accept an offer
that meets the price and terms of the listing agreement, the
listing broker has still earned the commission. They may want
to be paid, even though you did not actually sell your home.
Therefore, it is very important to carefully consider every
detail when completing your listing contract and accepting
an offer to buy your property.
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About Blaine Morris, Marin Properties
As a top-producing licensed REALTOR with
Frank Howard Allen in Greenbrae, California, Blaine Morris
specializes in Central and Southern Marin County. Always just
a phone call or email away, Blaine works seven days a week
for his clients, providing them with the utmost in fast and
efficient service and follow through. Whether you are searching
for the home of your dreams, or thinking of selling it, Blaine
can turn your dreams into reality! Behind Blaine is the strength
and stability of the Central Marin office of Frank Howard
Allen, the #1 office of the #1 Brokerage in Marin County.
Contact him today at 415.925.3279 or
click here.
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